To encourage group of users to come and interact on your platform, you can send them newsletters directly from LumSites. In 3 clicks, you can elaborate a digest report: select the articles to include in the newsletter, add a banner, choose users’ group and send!
High quality content
Your site success depends on the content you put in. The first thing to do is to analyze the expectations of your audience: what do people want to see on your site, why should they visit your pages?
Before launching your site:
Publish some pages, people will come back after the first visit if there are some pages left to read,
Organize your content, visitors must clearly understand what they will find in your site,
Tease on future articles you will edit and schedule appointments so that your audience look forward what’s coming next,
Plan your publications to make sure you offer a consistent site.
Efficient reminders
First visits were successful, some people have already starred your site! But most of them will forget your site just after closing it. To make them come back, to anchor habits, you have to revive people by sending reminders.
Newsletter in LumSites is the perfect module to do that because it will send a beautiful email with extracts of your content. And it will take you only few minutes… very intuitive and well-though tool!
LumSites Newsletter
In your site settings, the module Newsletter is already activated. So you just have to click on “Newsletter” on the left sidebar, then click on the “+” button to create a new element.
Your site logo and the date in your site language are automatically integrated. You can add a banner, a title and an introduction.
Then you select the content you want to share by selecting it in your site library. You can re-organize your content and validate your selection. For each article, the newsletter will display the title and the introduction next to the article thumbnail.
Now you must target users in the newsletter settings: define testers and recipients by adding users or groups.
At last: save, preview and send!
Have a look to our video tutorial on LumSites Newsletter.
Please stay tuned next week for the Episode 9 of this series on Community in LumSites.
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