A year ago, LumApps designed a new logo. Nowadays, all products have been rebranded and we are finalizing our visual identity.

LumApps Logo

We picked colors with bright highlights. We worked on typographic and chose Open Sans. The typeface is now slightly wider and rounder, giving it greater clarity and making it more optimistic.
The core was metamorphosed into a yellow cube with lights and shadows.

LumX

At the end of 2014, LumApps released an awesome open-source framework: LumX (read the article on LumX).

The aim was to remind LumApps identity but differentiating from LumApps products. We used geometric shapes from LumApps logo and played with the imbrication which define best LumX (in LumX you take the components you need and imbricate them together).

Products icons

Previous logos had the same structure, integrated in LumApps logo, changing color. Our products have evolved and we needed to modernize their logos, keeping geometric shapes but getting more an app icon than a real brand logo. In this direction, our products could fit the design of the Google application launcher. It was important for us to remind that our solutions extend the possibilities of Google for work.

Web Site

Previously we launched a new website. We will add content in a few weeks but the fundamentals will remain the same:

• One page website: easy to build, it's matching LumApps platform spirit with a smooth and intuitive navigation,

• No more corporate: focus on our applications platform rather than have a website displaying the company,

• Simplicity: clear graphics and material design.

Coming next

The redesign of our visual identity is not completed. This summer we are working on corporate documents and on-line publishing.

Follow us to discover it!