Marketing departments carry out promotional campaigns for their business, products or services. Marketing teams also work closely with sales teams in generating new business. Both LumWork and LumSites will help them to collaborate and communicate better. 

Share with teams

Marketing teams generate many documents: tools for sales, product informations, communication content, branding or layouts for campaign, etc. These documents must be up-to-date and shared with the appropriate people ; with both LumWork and LumSites, Marketing should work better.

Centralize documentation

LumWork is a perfect solution to centralize documents and make sure everyone works on the last version. Any documentation can be stored in Google Drive and organized with LumWork, so marketing teams can find and customize current documents for clients and team materials like branded sales presentations, product information, image library, campaigns, planograms and layouts, etc.

For instance, they keep sales assets in a LumWork space and manage all document versions. No need to make manual copies: when a marketing manager want to update a document, he just have to create a new draft version that will be available for all users after the validation process. Sales people finds any sales assets or documents they need. All documents sent to clients are unified.

With LumWork, teams always have access to the newest documents, from anywhere. When product or service information changes, marketing teams can update it in one place.

Share with remote entities

To go even further with giving access to all documentation in one unique workplace, Marketing teams can use LumSites. They can create a digital portal where people could find all they need, including useful links and embedded LumWork spaces or Google Drive folders.

Marketing department, at the headquarter, publishes information to address remote workers or entities, agencies and partners on an ongoing basis. This can include anything from new product information, visual designs, promotions, new training, or benefits.

After setting up groups of users (which can rely on Google groups), content will be accessible by users based on their profile. Thus, content that are displayed for a store manager won’t be the same for a regional manager, or environments for spanish or french locations will remain different.

Marketing teams will also be able to create a weekly bulletin with the module ‘Newsletter’ and send it to employees directly from LumSites. The time it takes to create a weekly digest is really reduced because managers will only have to select the content they want to publish among all the pages they have previously edited in their portal.

Of course, sharing informations in a digital workplace should reduce the cost of local IT storage and sometimes shipping documents. Another important point is that with LumSites you make sure communications are delivered in a consistent format. And last but not least, people will be able to access to theses informations on any devices.

For instance, Etam, a french retailer, uses LumSites to drive communications between marketing teams and stores. Marketing managers, with the help of regional directors, push content to stores specifically. Every working environment has it’s own interface with the relevant, customised information which makes everyday working with Google Apps that much easier!

Celine Wargnier, Chief Communication Officer at Etam even stated ‘LumSites is awesome and revolutionary for its simplicity, as well as offering the finest profiling to communicate with stores.’

Communities

Marketing teams often work on transverse projects and have to coordinate actions with different departments but also for external collaboration. To address this need of peer-to-peer communications, they can create communities in LumSites.

Belonging to communities, with easy access to resources, helps marketing teams to build knowledge and to work together to solve issues.

It is possible to create a community for every projects, each time gathering the people involved. You make sure there is a centralized place to share on projects with the appropriate people. Most popular communities for marketing departments are about competitive intelligence, events, campaigns, and project with external partners.

Promote campaigns and events

LumSites is a great solution to organize internal campaigns and coordinate actions with collaborators, who are sometimes on the go or in remote locations and global regions. LumSites also offers a public mode so that content managers can promote events or launch products.

An efficient campain with profiled content

Promotion team managers can create a site dedicated for their campaigns where they will be able to share latest campaign informations with teams from multiple regions around the world. Team members get localized campaign information based on region and customized information based on mission.

Build a site in LumSites is really simple: marketing administrators will be able to use a common company theme and manage the groups of viewers and editors by picking people or groups in their organization. Then, they could define all content types that may be needed for their campaigns: branding, layouts, documents, etc. For every content type, as well as for a campaign page, they can create templates that will facilitate content edition.

For every new campaign, publish data should not take too long. Team members with edition permissions post all contents for campaigns consistently across the dedicated pages of the site and in the appropriate language. Thus, they can ensure that relevant, localized information is available to each regional team.

This kind of campaign communications increases employee engagement by having a centralized repository for corporate communications with localized relevance and language. It also keeps employees up to date with latest news, content and information.

Event communications and announcements

LumSites is a perfect tool to simply create public or internal sites for event information or product announcement sites.

Marketing teams build a new site that shows public detailed information about one event like the agenda, location, speakers, attendees registration, etc. In the same site, they can dedicate content that will only be visible by teams. For example, they can share presentations, templates and marketing materials in Google Drive and then add a Drive widget to give a quick access directly in LumSites.

Event organizers securely share details to a central location that both attendees and team can check for updates, anywhere from any device. Users will only see the content for which they have permissions.

Next week, you will discover how Financial departments use LumApps solutions.